Safari Marketing » traffic

Article Marketing for Traffic: Discovering the Most Effective Approach

admin — Sat, 08 May 2010 02:19:17 +0000

While you may have read many resources on article marketing in general, you’ll undoubtedly find that most of them focus on article marketing for backlinks. While some of that can be applied to article marketing for traffic, you’ll find that if you want to attain the best results possible, you’re going to need to develop a different approach.

And this approach is going to be crucial in determining just how well your efforts translate into actual traffic figures!

Just spend a moment to consider the issue at hand and you should see that there are a few areas in particular that stand out and are of the utmost importance to gaining traffic for your website. These are:

1. Ensuring that your article receives traffic

After all, if you want your article to be able to channel traffic to your website, it’s going to have to be getting traffic in the first place, right? Due to this, you’re going to have to take steps to make certain that it does.

Commonly the biggest source of traffic for your articles will be search engines. Many article directories have a naturally high ‘pull’ with search engines, and that’s what you’ll want to take advantage of.

Therefore, what you need to do is target the right type of keywords, so that your article gets the attention it needs, and ends up receiving a steady flow of traffic.

2. Convincing readers to read your article

Over the years, article directories have started to gain a less than sterling reputation, and many readers are prejudiced against anything that appears on them. As such, it is your job to ensure that your readers not only start to read your article, but finish it too!

Remember that your link is only going to be at the tail end of your article, and so it is important that you do everything possible to keep your readers reading.

Many skilled article writers use their articles as a ‘pre sell’, and somehow tie it in to what they’re eventually going to try to get the reader to do. With that approach, they literally kill two birds with one stone.

3. Provoking action in readers and getting backlink clicks

Last, but certainly not least, you’re going to need to use somehow get your readers to click on that backlinks, and this really is easier said than done.

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One rule of thumb that you should always follow is this: Never end your article within the article body. Instead, make sure it flows seamlessly into the resource box, and then the recommended backlink.

Another tactic worth thinking about is incentivization, i.e. providing the reader with a convincing reason to want to click the backlink.

When all is said and done, this three pronged approach should be at the core of any effort to article market for traffic. If you’re able to ensure that each step is taken care of properly, you’ll find that you have nothing to worry about.

And in no time at all, you’ll have streams and streams of traffic coming in through your articles.

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Article Marketing: Earn the Trust and Respect of Your Readers

admin — Sat, 01 May 2010 00:50:36 +0000

When you start to write articles and publish them on article directories, you’re no longer just a marketer. Instead, you’re transitioning into the role of an ‘information provider’, and that is something that you need to take very seriously, and truly start to cash in on.

Basically, it all boils down to this: Why do people read articles on article directories?

Really the answer to that is simple: They want to find out information on a certain topic.

As an article writer, you’re the person who is providing that information, and that is the basis for your newfound role. With that role there comes a lot of extra responsibilities – if you want to take advantage of it, that is.

Many writers approach this responsibility fairly haphazardly, but you’re going to want to be different. What you want is that your readers regard you as a trusted and respected source of information, and thus know that you’re not going to mislead them.

Once you’ve gained this trust and respect, you’ll be regarded as an ‘authority’ on the topic, and readers are far more likely to listen to what you have to say. With this kind of trust, and that kind of reputation, you should have no problems getting more traffic than you probably ever dreamed possible.

So how do you achieve it? Simple:

1. Make sure your facts are right

Before you publish an article, be sure to check your facts. Nothing is worse than publishing something that is blatantly untrue, or misleading. With the internet on your side, checking facts is really something that is pretty easy to do, and it shouldn’t take you more than a few minutes.

2. Offer helpful and honest advice

Too often advice is only offered when there is something to gain from it, however, if you offer help and advice even when you stand to gain nothing, your reputation is going to be enhanced (so you’re really gaining something anyway!).

Naturally, any help and advice you offer is going to have to be truly helpful, otherwise it just defeats the purpose.

3. Pick topics that are of common interest

Selecting the right topics is something that you should definitely try to do. In any niche there are bound to be certain ‘problem areas’ or ‘points of interest’, and you should try to have your articles concentrate on these.

As you can probably well imagine these ‘problem areas’ offer a great avenue for you to offer help in!

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Remember that trust can take a lifetime to build, but a single moment to destroy. So once you’ve built up a reputation, you should do your utmost to ensure that you never compromise it in any way.

Really, there is no reason why you should compromise it anyway seeing as there are so many ways to take advantage of a good reputation without compromising it.

Brick by brick, you’ll build up your reputation until you are a true ‘authority’ – a ‘guru’ of sorts!

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Building a List to Earn More on ClickBank

admin — Fri, 02 Apr 2010 03:40:30 +0000

If you talk to many marketers who’ve promoted ClickBank products before, you’ll often hear them lament the fact that they didn’t build a list in their niche sooner. Whether you’re new to promoting on ClickBank, or you’ve been doing it for a while, now is the time to consider building a list.

If you’re totally brand-new, it might help you to know what an IM list is. Basically, it is a list of people who have signed up to be on your e-mail list. You’ll generally have an autoresponder set up that will automatically send the messages at a predetermined rate, based on what you have entered into the system. You can also broadcast e-mails whenever you have a special announcement or promotion.

People will then join your list because you’re either offering them something for free as enticement to join up, or they know they will get quality information and special product offers by joining up. People join by entering their name and e-mail address in an opt-in form. In order to get these people to opt in, you’ll need to design a squeeze page. This squeeze page will contain the code your autoresponder company gives you (such as aWeber or Get Response) as well as some text and bullet points that showcase the benefits of joining.

Once you have these people on the list, you will work to build a relationship with them. They will know they can get quality information and advice from you. Every so often, you can send them a product offer. This is great because instead of getting a one-time chance of people buying through your link when they land on your promotional page, you can contact them again and again via their e-mail.

Studies have shown that it is easier to sell to people who are familiar with you (such as those on your list) then it is to sell to people who randomly went to a sales page. It might take a little bit longer to build up your list, but the results are well worth the extra effort. You can contact these people time and time again, and increase the customer’s lifetime value by incredible amounts.

All of this information might sound daunting — and it is unless you have the step-by-step tools to guide you through. The good news is that there are products that will help take you by the hand to sell on ClickBank, including building a massive list in your niche!

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